Caution: This last key is not for the faint of heart. If you’re a timid person, you should probably switch off or tune out now. For the rest of you, let’s dive in.

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When clarity and urgency aren’t enough to get you out of a hole, you might just need a shot to the arm. In this social media age where each of us have our own platform and an email list, it may seem counterintuitive to pay a pretty penny for communication.

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If you’ve ever watched the Academy Awards, you know the value of a captive audience. Oscar recipients are notorious for waxing eloquently and waffling on. As a business owner or the leader of an organization, you don’t have that luxury.

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Digital marketing experts claim that the average person sees roughly 5000 advertising messages per day. This is truly a brave new world for marketers, so let me ask you this question: Has it ever been more important to have a message that cuts through the noise?

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Regardless of your preferred attire, there’s no question that there’s a correlation between the clothes you wear and the way you feel. Businesses, like people, can change their clothes (and their first impression) very easily. It’s the art of the makeover, and it goes a long way.

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While workers in some industries have been looking for hobbies to occupy their time during imposed isolation, executive directors, entrepreneurs and business-minded individuals know that, “a little sleep, a little slumber” could mean the end of your enterprise.

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By definition, the closer we are to something, the narrower our field of view. In other words, if we’re always grinding day in and day out (and never stepping out of our normal frame of mind to see things from a broader point of view), it becomes harder to see the whole.

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