We’ve dealt with lions and bears.
This is what we’ve learned.
Our high-impact approach to advertising leads us to employ a variety of unique tactics that cause consumers to take notice. That level of attention enlarges your influence, and triggers transactional behavior. We strive to go beyond describing what you do.
Experts have found that the big idea (good creative) is the biggest driver in advertising success. In fact, it’s responsible for 47% of overall conversion. At David & Brook, our values help us in finding that big idea and helping you decide whether to use humor, sentiment, shock value (or something completely new) the next time you pick up a megaphone.
01.
There are more than enough stones in the brook. In other words, creativity is not in short supply. Bold ideas are hiding everywhere and we are committed to finding them for our clients.
02.
A listening heart is better than armor. We’re committed to understanding our clients and their customers. We’re not afraid of being wrong or learning new information. We are always ready to pivot.
03.
Safe ideas tickle giants. Bold ones take them down. Marketing is all about differentiation. Brands optimize their impact when they stand out.
04.
Speak clearly and carry a staff. We believe that clarity is kindness. Communicating honestly to our clients, the target market and to each other is a form of respect that protects everyone.